![]() Q: Are international nonprofits eligible?Ī: Yes, Google offers the Google Grant in more than 50 countries. Q: Are churches eligible for a Google Grant?Ī: Most churches that are registered as 501(c)3 nonprofits are eligible for a Google Grant. Visit Google's Eligibility Requirements for full requirements. We advise you to check with your tax professional.Ī: Most registered 501(c)3 nonprofits are eligible for the Google Grant. Q: Does the Google Grant count as revenue for my organization?Ī: Generally, Google Ad Grant revenue can and should be recorded as in-kind revenue and expense. We do not charge any additional fees, however, state and local taxes may apply. Q: How long does it take to set up Google Grant management?Ī: If you are already approved for your Google Grant, the Pathfinder Search team can have your ads up and running in as little as one to two weeks.Ī: No, we believe in transparency and simple yet effective account management. We believe our low-cost services will help small nonprofits maximize their Google Grant. Google Ads can be complicated and best practices change frequently. Google Ads can be managed internally, but organizations often don't have the time or skill set to manage the ads properly, or the account goes dormant due to turnover. Q: Why should my nonprofit outsource Google Grant management?Ī: It all comes down to time, talent, and budget. We believe in only paying for what you need by setting up data-driven, strategic Google Grant ads. Our focus is on small nonprofits with little or no marketing budget. Large-budget nonprofits should consider an agency that can integrate all their digital efforts. Q: Who should hire expert help to manage their Google Grant?Ī: We believe most eligible nonprofits should hire professional help for Google Grant management. Q: How much does Google Grant management cost for nonprofits?Ī: Pathfinder Search Ads offers Google Grant management starting at $99/month (local) for 3 campaigns and up to 15 ads. Local clients can expect $100 to $1,000+ in free ads, regional clients can see $1,000 to $5,000+ in free ads and national clients can see $3,000 to $10,000 in free ads. In general, we find that geographic reach is the biggest factor. Our goal is to deliver at least 300% ROI for all our clients. Q: What can I expect in terms of free ads?Ī: Each Google Grant account is different and varies based on several factors including geographic reach, market competition, and website quality, among others. ![]() The Grant can also help with crucial actions such as increased donations, finding new volunteers, or newsletter sign-ups. Q: What is the benefit of the Google Grant for my nonprofit?Ī: When used properly, the Google Grant will help you increase awareness, and generate quality traffic visits to your website. Visit to start the simple application process. Q: How do you apply for Google Ad Grant?Ī: Google Grants are fast and easy to apply to for qualified organizations. Our prices vary from $99/mo to $399/mo based on the geographic reach of the nonprofit (local, statewide, nationwide, global).ĭata-driven dynamic ads & keyword strategiesĪll ads & ad groups are optimized bi-weeklyĪutomated monthly reporting and live dashboardįast & free set-up with an annual agreement ($500 value) Our company sees this need for nonprofits and has created a simple and cost-effective solution to give your organization the opportunity to reach donors, volunteers, and customers online.īasic nonprofit ads management using your Google Grant starting at $99/mo. ![]() However, due to limited staff time and expertise, many small nonprofits choose to skip out on free Google search ads. The program provides up to $10,000 in free ads per month. Google Ad Grants (Google Grant) is a generous program offered free of charge by Google to most 501(c)3 nonprofits.
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