![]() Why? Maybe because of the legend of Narcissus? I think it’s a flower that is used in small quantities to give a spark to the fragrance and from an olfactory point of view, it’s hard and tough.” “The second ingredient is narcissus that is quite special because they say that it is a man’s flower. Obviously, it’s most costly but I thought it was more just because the whole process was an eco-responsible approach.” ![]() That is why I looked for clary sage in France. “Another specificity is that it comes from eastern European countries which meant transportation costs and pollution in the form of carbon footprints. ![]() Nagel however, has used it in Hermès H24 for its texture, its warm balsamic aroma conjuring the duality of fabrics and textures in the workshop of Hermès men’s universe artistic director, Véronique Nichanian. Some like it distilled down into a bottle of gin whereas others see it as a salve for the skin. Dynamic and fluid like the Hermès man by Véronique Nichanian.”īotanicals, the plant or plant-part valued for its medicinal or therapeutic properties, flavour, and/or scent. Why? Maybe, because I had a childhood memory of a little sprout like when you see the accelerated version of a green shoot that crosses the surface of the Earth with the strength that it takes for germination. I said to myself that I wanted to do something different by choosing a botanical. Their structure is woody which is to say they can be oriental, musky, spice, floral or even amber woody. “When I started to think of the idea of a men’s fragrance, I immediately imagined something that would be different. You have to wear a fragrance that touches you.” No one asks any questions about their masculinity. I’ve known men who would wear rose beautifully and it suits them very well. “I think that at a house like ours, we have a big responsibility because the first object that a person purchases from a house he loves is a fragrance. The depth is in her observation of what she thinks could make a men’s perfume different. With Hermès H24, Nagel’s answer is less complicated. If you would like to caress someone’s neck wearing H24, that would be so delightful.” says Nagel.īut what is sensuality without some depth? Men and women have been scientifically proven to seek a partner with a certain IQ score after all - no more, no less. Like when you see a man walking on an Hermès runway show - the materials are so soft that you’d want to touch and caress them. It is a sensuality that is treated in a tactile way. I wanted to express sensuality lightly with H24 and in a contemporary way. It is not a product of gender but instead, a product of emotion. “What you put on your skin is something much more intimate and personal. We want a fragrance that does not project its own personality onto us but instead, opens up a mosaic of possibilities for each lives we live. We are plugged in to the now, our data floating in the clouds but we still like the old world charm of things like letter writing or speaking on the phone. We aspire to modernity but understand the cultural gravity tradition has. What are we looking to do? What are we looking to show? Or what are we trying to hide? If some perfumes are the olfactory version of thick smoke that blankets the brain in the past, then H24 by Hermès - the first men’s fragrance under in-house perfumer Christine Nagel - is hot urgent steam that signifies how we live now. There too is the more practical aspect of what we are looking to project with each spritz of a flacon. “Sweet as oboes” or “Vast like night and like clarity” wrote Baudelaire, our perfumed portals to the past. When we inhale a scent, it travels down to the olfactory bulb, the front of our brains that sparks an emotion or memory.
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